AOL sent out a press release today stating that Virgin Media has joined the Open Mobile initiative set up by Bebo, the social network that was acquired for $850 million in March 2008. The Open Mobile initiative is a way for mobile operators, developers, and manufacturing companies to build mobile versions of the Bebo social networks with their brand on it.
As part of the agreement, Virgin will be creating the Bebo Open Mobile Internet website with Virgin’s brand on it and they will also be putting bookmarks for Bebo on the pre-releases of their devices. Virgin customers will be able to easily access Bebo’s mobile services right out of the box.
“Virgin Media’s decision to embed Bebo in their customer experience plays to both of our strengths and joins two great brands. In partnership with Virgin Media, we will be able to deliver great mobile content to more users in the UK,” stated Sean Kane, VP of Mobile at AOL People Networks.