Social Gaming Network (SGN), the online game development company behind F.A.S.T., iBowl, and Vampires vs. Werewolves has launched a platform thats a bit different from their normal state of business. SGN created a product for toys to read data from the Internet and communicate that information to kids through the audio source within the toy. The demo that ToyBots used at the TechCrunch50 conference was called Woozee.
Woozee had the ability to read stories to children at night from previous audio recordings made by a parent or guardian. This way if a parent or guardian wanted to read a story to their children at night, the toy would be able to do it while they were away on a business trip. Pretty creepy eh? This means that Tickle-Me-Elmo would be actually read Goodnight Moon to your kids for you. As if kids’ imaginations weren’t already wild enough.
Toys could also have a network of friends that connect with other toys. ToyBots already has a telecommunications deal in place that they will announce later on. Some of the potential revenue streams include royalties and licensing costs. ToyBots would even give developers an SDK to create applications for the toys. Shervin Pishevar is the founder and CEO of ToyBots.