5to1 is a start-up that launched out of stealth mode at the TechCrunch50 conference. The company aims to make it easier for advertising companies to sell off remnant advertising. Remnant advertising is inventory that was unable to be sold due to ad space or time.
Many people that view news websites will notice there is quite a bit of ads that seem totally irrelevant from the publisher’s brand. The team behind 5to1 includes former Fox Interactive executives Jim Heckman and Ross Levinsohn. 5to1 even raised $4.5 million in seed funding.
5to1 helps get rid of the ineffective ad campaigns that only benefit the networks selling the campaigns. The end goal of the service is to increase the quality and revenue of advertisements.