The Ashes

Technology, Science and other news
March 28, 2012

Partnership with Playtech Gives Sciplay The Edge

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Filed under : General

A new and exciting, expanding content offering from Playtech’s Enhanced Gaming Engine platform (EdGE) is now offering Scientific Games the edge too. This new partnership sees two top-notch names in the online gambling industry to join forces and offer more fun.  They are calling this partnership Sciplay.

This dynamic gaming entity is a JV initiative which brings us a full suite of next-generation online gambling products. These particular services are specific to government-regulated and sponsored lotteries as well as other gaming. It is a marriage of the highly acclaimed Playtech B2B internet gaming content and state-of-the-art technology, together with Scientific Games’ and nearly 40 years of B2G experience. They basically create socially responsible, revenue-generating gaming solutions for governmental entities.

Sciplay’s sole focus is designed to create online and mobile gambling games as well as other interactive gaming, so that operators may capitalize on revenue growth opportunities. There are many of these available today and one of the reasons why the US government is contemplating the regulation and legislation of online gambling, is because of the massive revenue generating capabilities of this industry.

Industry experts believe that Internet, mobile and other interactive games are the games of the future. Certainly they feel that the next large growth wave in online gambling will be mobile games.  Government entities are also expected to play a major role in this industry now, with next generation of gaming gleaning mass interest.

Government entities have concrete evidence that online gambling is a mainstream industry, so, whether as regulators or sponsors, the industry has tangible revenue creating potential. Sciplay has been specifically set up to seek out and partner with these entities, to provide the correct expertise.  Both Scientific Games and Playtech have a proven track-record of offering secure, well-regulated, compliant and compatible products and services.

Sciplay content offers 500 games, to more than 20 unique providers, and more on the cards. These operators have access to instant and constantly expanding, exciting content: casino table games, fixed odds, virtual sports, hi-lo, card games such as poker and blackjack, keno, scratch cards, dice, lottery games and or slots. They offer functionally rich features and cutting edge graphics, as well as the opportunity to win really big. Games may be both localised and customised in more than thirty languages as well as multi-currency formats. This means that all operators have the opportunity to roll out gambling games into different countries, seamlessly.

This tradition of enhancing revenue is not a new tradition for Playtech, they offer some of the best online gambling games in the business, and provide a dynamic player experience that is well-known for its ease of use. The cross-platform offering maximises cross-selling prospects, and extends the operator’s reach to even more new audiences. Conversation rates are excellent which in turn increases player value. So, the Scientific Games and Playtech JV makes for a winning combination.

Basically the EdGE system has been incorporated into a leading Information Management Solution. This is a powerful combination which provides licensees with everything they require for control over every crucial facet of their online gambling operations.

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