Examiner.com is a media website that is run by Philip F. Anshutz. The company recently announced that they have acquired NowPublic, a citizen-generated media website. Examiner.com has about 16,000 team writers across 109 different U.S. cities. Examiner plans to use NowPublic’s search engine and publishing technology to specialize in local news.
“Every day we hear discussions about whether hyperlocal content will ever be scalable, sustainable or profitable as a business entity,” stated Examiner.com CEO Rick Blair. “Examiner.com is rapidly becoming the solution to the hyperlocal puzzle. In the last year we have created the depth of content consumers and advertisers expect. With the acquisition of NowPublic, we have the technology to further engage our community of over 17 million unique visitors per month and distribute our stories in new and innovative ways.”
NowPublic software has the ability to scan online conversation and has an enhanced publishing platform. Both companies will operate independently.