While the name ‘Rank” might not ring any bells with all of you, the name Mecca Bingo probably will. Rank is the parent company for this massive British land bingo business, and Mecca has had bingo online for a good few years also. The company was recently in the news for having bought out many of Gala Coral’s land casinos, and now they are in the news yet again for switching mobile platforms to Cozy Connect. Although we have never been a big fan of Cozy Gaming, they have certainly upped their game plan during the past few years.
By adding Rank Interactive to the Cozy Connect mobile platform; this deal sees the brand launch with an initial package of seventeen games. There is already a portfolio of more than forty games available, and Simon Woolf – Head of mobile at Rank Interactive. He also said “We chose Cozy Connect for its fantastic proprietary mobile technology.”
Apparently Cozy connect were also extremely responsive to the company’s needs over a variety of platforms. It offers a technical, but flexible approach to online gambling by mobile format, and there are millions of players today who prefer going mobile, where they get gaming on the go. In fact this is the fastest of all online gambling market-places currently, and Cozy has said they are leading the way.
Rank Interactive has posted a 17% increase in revenues for the first 18 weeks of 2012, and this has largely been attributed to the popularity of their mobile channel. Mobile channels are fast becoming extremely trendy for all online gambling activities, in particular sports betting. But casino games, bingo and even some online poker are now popularly played in mobile phone formats.
Rank Interactive is a large and well-known European betting brand, and Tim Green, COO of Cozy Games said they are “delighted to announce this momentous partnership.” This is a really BIG deal for them.
Despite the fact that Rank has been seen buying a whole host of assets from Gala Coral, and these are land casinos; as part of their on-going strategy they are steadily growing all business in the interactive department. An upgraded bingo application has also recently been launched under the Mecca label, and this is one of the few online brands to offer some really exciting mobile bingo games.
Their mobile channel also features slots games which include titles on Apple and Android operating systems, as well as WAP enabled phones, where all kinds of games players may enjoy gaming on the go. Now you don’t have to rush home to play bingo or slots, and they also offer some pretty dynamic promotions. The brand has won an EGR award for the best mobile performance too, so, anyone looking to kill some time while they travel to and from work, or wait in the dentist’s rooms can. One thing is for certain, with more mobile offerings like this; the world as we know it is going to change.