Millions of visitors have gathered to Las Vegas for the second biggest annual event – to celebrate the Chinese New Year. Although Macau has finally beaten Vegas in gambling profits and become a new world’s gambling capital, the Chinese still visit Vegas every year not minding the long way during which they need to change flights in order to get to the kingdom of fun. Las Vegas has been hosting this celebration since 1975 when Caesars Palace took the first step creating a tight-knitted bond between Vegas and China. Several Vegas operators already opened their subsidiaries in Asia, like the Wynn’s resorts and casino or the MGM Grand. Whilst there were more visitors on New Year’s Eve, profits might be even higher this time as the profile of an average Chinese New Year visitor is much closer to a high roller that it is usual in amongst ordinary audience.