Blockbuster is not having a good year. About 18% of their stores are unprofitable so they plan to close 960 stores by EOY 2010. Of those 960 stores, 685 are shutting down this year and another 275 the year after. And those aren’t the only stores, Blockbuster may have to end up shutting down. An SEC filing indicates that Blockbuster may have to shut down about 1,560 locations.
To compensate shutting down a large number of stores, Blockbuster will be expanding their kiosks and Total Access subscriber base. Blockbuster also plans to launch their OnDemand service on as many connective devices as possible. Blockbuster currently has 7,000 stores.
Blockbuster currently has 497 kiosks and they plan to launch 2,500 units by the end of 2009. By 2010, they plan to have 10,000 kiosks in grocery stores and fast food chains to actively compete against Redbox.