The Ashes

Smell my flash storage!

Maxell Europe have decided to improve on the standard features of USB storage and make their flash drives smell of nice things like chocolate and oranges, in fact the full list of ‘flavours’ are: Strawberry, Apple, Chocolate, Lemon and Orange. Gimmicks aside, the flash drives are splashproof and shockproof (but last time i looked so is any normal USB flash device).

I wonder if they’ll try a Walkers-esque marketing campaign of new flavours… fish ‘n’ chips scented flash drives anyone?

I couldn’t find an official site for the Maxell Aroma range of flash drives, but you can pick them up at Play.com – £12 for 8Gb.