The Ashes

Technology, Science and other news
September 15, 2009

Adobe Buys Omniture for $1.8 Billion

Posted by : admin
Filed under : General

Adobe, the company that developed software solutions such as Photoshop and Acrobat (both of them leaders in their domain) will buy Omniture, the Web analytics firm based in Orem, Utah, for $1.8 billion dollars.

Adobe officials stated that the move was made in order to make the company grab more market share in the online commerce business. We have to say that, by combining the creation tools that Adobe develops with the online measurement technology and online understanding of Omniture, this may be a very smart move indeed.

adobe omniture2

Adobe has reported a loss in the net income at the end of last quarter. Their revenues went down from last year’s $191 million (36 cents per share) to $136 (26 cents per share) as they reported for the quarter that ended on August 28. The $1.8 billion translates into $21.50 in cash for each share, a whopping 25% more than the Tuesday closing price for an Omniture share of $17.32. The only bad part of this deal for Adobe, as far as equity research specialists are concerned is that they really paid too much for Omniture, especially considering their constant loss of market share in front of their rival, Google Analytics.

Read More On This Topic:

  1. Disney buys Marvel in a $4 billion cash-and-stock deal
  2. Apple Earnings ( AAPL ) Revealed, Impressed Everybody Once Again
  3. Tech Mahindra Buys Satyam Computers
Tags :

No Comments

(will not be published) (required)
(opitional) EN ES IT DE PT CZ FR RU
July 2021




There are many online poker site where you can play but at you can play the poker games with all the knowledge you need related to the game with the poker school available in both the English and Chinese language.

Super Casino

Now you can bet on any sports and any sporting events from all the comfort from your home. Bet770 allows you to bet on any events and match with in just 3 clicks. They also offers great odds on football betting for every premier and champions league match. Get £50 free in bets when you register.

Bingo770, offering best online bingo games with £7.70 free no deposit Bonus!