The Ashes

Adobe, the company that developed software solutions such as Photoshop and Acrobat (both of them leaders in their domain) will buy Omniture, the Web analytics firm based in Orem, Utah, for $1.8 billion dollars.

Adobe officials stated that the move was made in order to make the company grab more market share in the online commerce business. We have to say that, by combining the creation tools that Adobe develops with the online measurement technology and online understanding of Omniture, this may be a very smart move indeed.

Adobe has reported a loss in the net income at the end of last quarter. Their revenues went down from last year’s $191 million (36 cents per share) to $136 (26 cents per share) as they reported for the quarter that ended on August 28. The $1.8 billion translates into $21.50 in cash for each share, a whopping 25% more than the Tuesday closing price for an Omniture share of $17.32. The only bad part of this deal for Adobe, as far as equity research specialists are concerned is that they really paid too much for Omniture, especially considering their constant loss of market share in front of their rival, Google Analytics.

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